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Marketing Manager

Guelph, ON, Canada

Job Type

Hybrid

About the Role

We are seeking an experienced and dynamic individual to join us as a Marketing Lead. In this role, you will be a one-person marketing team, responsible for both guiding the overall marketing strategy and executing planned communication activities across B2B audiences.

Responsibilities:
Develop and execute comprehensive marketing strategies to drive demand and enhance brand awareness.
Execute targeted marketing campaigns to drive demand and brand awareness.
Manage the marketing budget and report out on key KPIs such as marketing spend, CAC, ROI, brand awareness, etc.
Collaborate closely with the sales team to develop communication strategies aimed at fostering deeper client partnerships and loyalty.
Take a hands-on approach to execute marketing plans, leveraging your strategic mindset to ensure consistency and effectiveness across various channels.
Actively engage with teams across the business to gather insights and inform content and communication opportunities.
Leverage your entrepreneurial spirit to thrive in a fast-paced, growing business environment.

Requirements

  • Proven experience in marketing with a focus on both planning and activation.

  • Demonstrated success in developing and executing effective marketing strategies for B2B and B2C audiences.

  • Experience in enterprise networking is advantageous.

  • Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.

  • Entrepreneurial spirit with a proactive and hands-on approach.

  • Ability to work in a dynamic and fast-paced environment.

About the Company

Friendlier is a start-up on a mission to eliminate single-use waste! Our technology-based reuse system makes it easy for restaurants to offer zero-waste packaging. We are quickly growing across Ontario and are building a team of dedicated, forward-thinking individuals that want to make an impact! We pride ourselves in building a friendly, inclusive team of forward thinkers and change makers!

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